Engineering Legacy, Local Commitment
Sinsim PRI is the official India sales and service partner for Sinsim embroidery machines — bringing two decades of manufacturing precision to Indian production floors.
From Global Manufacturing to Local Partnership
Sinsim — Zhejiang Xinsheng Technology Corp. — has built embroidery machines since 2002, ranks among the Top 10 enterprises in China's light-industry embroidery machine sector, and exports to more than 56 countries. Group revenue passed RMB 1 billion in 2024. Sinsim PRI — Prithish International — is the official India partner, headquartered in Amritsar, Punjab, with regional service hubs covering North, Central, West, South and East India.
Today, our team of factory-trained technicians supports 5000+ installed machines, from compact PEC studios to 30-head export lines, with the same standard of care regardless of order size.
Two Decades of Milestones
The Factory Opens
Zhuji Xinsheng Computer Embroidery Machine Factory is established and the XINSHENG brand launches.
First National Recognition
Certified a Zhejiang Famous Brand Product, and the four-in-one hybrid machine is selected for China's National Torch Programme.
The SINSIM Brand
The company rebrands as SINSIM and registers the mark domestically and internationally.
Torch Programme, Twice More
After the modular multifunctional machine in 2012, the 176-head wide-format home textile machine is selected in 2015.
India Partnership Formed
Sinsim PRI (Prithish International) is established as the official India sales and service partner, headquartered in Amritsar, Punjab.
National “Little Giant”
Selected into the first batch of national Key SRDI “Little Giant” enterprises by China's Ministry of Industry and Information Technology.
Manufacturing Single Champion
The industrial embroidery machine is awarded National Manufacturing Single Champion Product status by MIIT.
Past a Billion
Group revenue exceeds RMB 1 billion, exports reach 56+ countries, and the NEEQ listing application is approved.
The Future Factory
Construction begins on the SINSIM Future Factory, the company's intelligent-manufacturing campus.
The Standard Behind Every Installation
Precision First
Every machine leaving our service centre is calibrated to factory tolerance before it reaches your floor.
Answer the Phone
A real technician picks up — not a ticket queue. Pan-India response within 48 hours.
Stand Behind It
Industrial frames and imported components engineered for multi-shift operation over a decade or more.
Train, Don’t Just Deliver
Every installation includes operator and maintenance training — an idle machine helps no one.
The Engineering Behind the Badge
Sinsim holds more than 379 national patents, over 90 of them invention patents, developed through a provincial-level enterprise technology centre and high-tech R&D centre. Three of its machines have been selected for China's National Torch Programme — the state's high-tech industrialisation scheme — and its industrial embroidery machine carries National Manufacturing Single Champion Product status.
Every award listed here is issued by the named authority, not self-declared. Sinsim PRI is the India sales and service partner; the manufacturing credentials belong to Zhejiang Xinsheng Technology.
Ministry of Industry and Information Technology (MIIT), 2023 — awarded to Sinsim's industrial embroidery machine.
First batch of national Specialised, Refined, Differential and Innovative enterprises designated by MIIT, 2021.
China National Light Industry Council statistical evaluation, 2024.
China National Light Industry Council statistical evaluation.
Industry ranking first secured in 2018 and held since.
Four-in-one hybrid machine (2008), modular multifunctional machine (2012), and the 176-head wide-format home textile machine (2015).
Provincial certification for the Xinsheng computerised embroidery machine, 2008.
Zhejiang provincial designation underpinning the company's patent portfolio.
Meet the Team Behind Your Installation
Visit a regional service hub or get in touch — we’re happy to walk through our process and machines in person.